Domain Registrar Launches Advertising Campaign to Promote .org


BigRock, a leading domain registrar and web hosting company, has launched its integrated advertising campaign to promote the adoption of .org domains in India. With its titled ‘Karma Pest Control’, the company is presenting .org domain names to organizations and businesses at competitive prices.

Shashank Mehrotra, General Manager and Business Head, BigRock, said, “India is still at a stage where most SMBs do not have a website, primarily due to lack of awareness. BigRock addresses this issue by building clutter-breaking films to communicate the importance of getting an online presence. Historically, most of our TV ads have been around the theme of showcasing quirky businesses achieving success via their online presence. Our latest ad pushes the concept further by introducing a business that specializes in pest relocation services, rather than killing them, which is led by the messaging of .org being the domain of choice for businesses.”

This campaign is being aired on English and Hindi GECs as well as social/digital media since December 3, 2014. The creative story board for this TVC was developed by Early Man Films.

Here is the TV spot


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