It was reported this week that Chick-fil-A, the American fast food restaurant chain, bought 8 new .restaurant domain names
Chick-fil-A spent more than $12,500 each to register:
Chick-fil-A, Inc. also registered the domain name chick-fil-atruettsluau.restaurant on 11/6/14 that cost about $3,200.
I personally am not a fan, nor a believer, of the new gTLDs but like anything else, time will certainly tell what their true vales are!
Do you think this was a wise decision and/or could the $100k been spent better??