Domains
A domain name is much more than an Internet address. It’s all things in one: your brand and your reason for being — both online and off. A name can inspire, excite, motivate and entice. At the same time, it can repel, bore, confuse and polarize. Creating an original, compelling and appropriate name for your online business will be one of your most difficult, but critical, challenges.
Just as in the bricks and mortar world, your online domain name must help you stand out from the crowd by reflecting who you are, what you’re about and even why people should do business with you. But your online name has the additional challenge of fulfilling these same expectations without the benefits of a recognized physical location, attractively presented merchandise or friendly employees greeting customers.
The name must be appealing, distinct, memorable and easy to pronounce and spell. Remember: you want people to type your name into a web browser. In fact, an effective domain name works like an 800 number: it’s easy for people to recall from just a flash on a TV screen or billboard, or from a radio commercial when they don’t have pen — or dictionary — at hand.
All of these factors can make the difference between being found or lost in cyberspace.
Learn more about the possibilities of domain names by exploring our vast library of domain name news:
Classic 1998 Time Magazine: What’s In A Name
Forbes: Master The Domain Name Game
BusinessWeek, July 17, 2009
The Domain Name Business
Boston Herald, July 13, 2009
Key Web names seen as “free” advertising
Forbes, July 09, 2009
Get Your Internet Domains Now
CNET News, June 30, 2009
Do URLs matter anymore?
TechCrunch, June 05, 2009
Candy.com Sells For A Sweet $3 Million
Wall Street Journal, March 03, 2009
How to Create a Successful Web Site For Nothing (or Almost Nothing)
TechCrunch, February 27, 2009
Toys’R’Us Buys Toys.com At Auction For $5.1 Million
Forbes 2008: Flipping For Domains
SearchEngineWatch: Its Worth Buying a Good Domain Name
New York Times: Coins in the New Realm
Fortune: Are Domain Names Are Recession Proof
The Allure of the .COM Domain Name
USA Today: Internet Domain Names the 21st Century Real Estate
Rating the Super Bowl Advertisers’ SEO Record
LA Times: No Real Estate Slump Online
Domain Names, keywords and Content ‘Important’ In Business
DOMAIN NAME INVESTMENT PAYS – SAYS DOMAIN NAME EXPERT JOHN MOTSON IN HIS NEW BOOK
What’s in a (Domain) Name? Take 2
CNN: A Domain By Any Other Name Is Not The Same
USA Today: Sellers of Internet Addresses Surf For — and get — Some Big Payoffs
Wall Street Journal: All the Good Ones Have Been Taken — In Domain Names, Too
MSNBC: Domain Name Sells For $2.75 Million
Christian Science Monitor: WHAT’S IN A (DOMAIN) NAME? SOME SERIOUS CASH.
Seattle PI: Speculating On Domain Names
And here are some of our most popular posts about Domain Names from The Frager Factor Blog:
Cashing In On The Need For Names
7 Year-old Book Predicts Future of YouTube
Flashback 200: What’s In A Name
Rick Schwartz: Forget What You Think You Know
50 Million Reasons Why Google Matters Less
Domain King Gets Jiggy in 1999
Why Brands Need Generic Names Too
Flashback 2002: Why Most Names Have NO Value
The LLL Opportunity: Law Firms Gain Notice By Adapting Shorter Names
Leland Hardy: Madison Ave Call-to-Action Surge and Calling YOU to Action
Rick’s Blog: The Self-Proclaimed Failure Who Got The Most Important Things Right
Santa and The Houses Domains Built
Direct Response: The Biggest Untapped Opportunity in Domains Today
9 Years Later A Domain Pitch Starts to Make Sense
Examples of those WHO GET IT…. and some that DON’T
And … the BIBLE— the roadmap— a primer to writing YOUR OWN Domain Success Story.
