RECESSIONS MEAN OPPORTUNITIES IN NEW, UNTAPPED MARKETS

Recessions create opportunities for the small guy or gal with big dreams. Dr. Jeffrey Reynolds Ph.D., hit success merchandizing one of his first domains – AmericanFlags.com – in the aftermath of 9-11. His advice to finding success in today’s volatile market: Go where those in need are looking – and other domainers aren’t. Consider sites for people suffering depression, layoffs, or in need of counseling for drug and alcohol abuse, domestic violence, depression or suicide. “All these emerging health issues go up when there’s a recession. Think beyond how people typically do,” he said. And don’t overlook seasonal opportunities, like diet, exercise and trendy products – like asai berries – that people will seek when post-holiday diets begin. “Look for the hidden gold that everybody passes by when they run for the big thing.”

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Recorded on December 3, 2008