BERKOWITZ: STATE YOUR AUTHORITY IN THE DOMAIN WORLD

Find your passion. Be the authority. Build your brand. For Jay Berkowitz, founder of Internet marketing firm, TenGoldenRules.com, those are intangibles that define successful from floundering net-preneurs. Berkowitz, a veteran of such online firms as eDiets and a host of successful client ebusinesses, brings online marketing savvy and insights to one of the premier Gratitude Series Webinars. Use social media (Podcasts, Twitter, blogging, LinkedIn, Flickr, etc.) and SEO-driven online public relations to spread your gospel, and establish your voice as the leader in your space. In turbulent times, smart domaining could be the answer. “With the stock market in the toilet…domains are a salable asset that will outperform the stock market in the long term.”

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Recorded on December 4, 2008