Michael Berkens doesn’t always seek out the “Best Name” for acquisition. Sometimes, the “Second-Best Name” makes an ideal target for registration or acquisition. Listen as the veteran domainer, blogger, owner of Worldwide Media Inc., and MostWantedDomains.com discusses his strategies for creating a recession-busting, bottom-line building enterprise and recent sales to end users. The non-practicing tax attorney also offers his view on how “fluff”-filled portfolios of up to 70% of domainers will suffer worst in what some predict will be a prolonged recession or even depression. PPC revenues will continue to shrink. Parking companies will merge – or fold. Yet with success likened to that of Elliot Silver, Skip Hoagland, Frank Schilling, Kevin Ham, Rick Schwartz and Rob Grant, Berkens reveals how he’s buttressed his business against economic woes by monetizing thousands of domains, developing profitable domains using business models focused on partnerships and lucrative distribution programs, and staying focused on “meaningful domains that are terms most used in commerce, business and language.”

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Recorded on March 4, 2009