MANN: SMART BRANDING, PASSION & CHARITY CREATE DOMAIN SUCCESS

Serial entrepreneur and philanthropist Mike Mann was smitten with domaining when he sold a $50-a-year domain – Menus.com – for $25,000. Mann went on to found BuyDomains.com and Phone.com, author the influential book Make Millions and Make Change!, create Internet business incubator, WashingtonVC, and launch Grassroots.org and Make Change! Trust, to which he steers proceeds from his successful domaining efforts. Listen as Mann discusses how exception domains must be built into corporations, contextual domains can excel with low-budget branding, and how he gets category-killer domains – like Skateboards.com – to consistently rank No. 1 on Google. His secret: Great people and leading-edge technology, and avoiding crappy domains. “Everybody wants a cool company name,” he says. “But unless you have millions of dollars, you won’t be able to get it to catch on.” Amid all the hype and dreams, he said, successful domaining requires entrepreneurial zeal. “I always believe.”

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Recorded on December 15, 2008– **PLEASE NOTE: Early portions of this Webinar experience audio difficulties, which clear up later in the presentation.