“Create value and wealth will follow.” Michael “Zappy” Zapolin didn’t coin this phrase, but he has turned it into a business mantra that has helped transform his company – Internet Real Estate.com – into a leading domain holding company and development firm. With such successful projects as Chocolate.com – and high-ticket sales of Beer.com and CreditCards.com – to his record, Zappy reveals how the domain business is in the second inning and full of potential. That is – if you’re a smart entrepreneur who can turn a passion for a category into a profitable career. Tomorrow’s winners will either make or save consumers money – and will build compelling sites with simple, widely available tools that empower domainers to create and post user generated content, generate revenues through ads and PPC, measure those results, and build not a site – but a long-term business that will require only a small slice of a fast-growing $50 billion business to become a phenomenal winner. And with his new Internet success book and program, The Internet Warrior, Zappy shows why “This is such an amazing moment right now.”

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