One phrase most deftly describes Rick Schwartz:
Go Where the Money Is.

The 800 King-turned Domain King looks back on his grandfather, Brooklyn’s Hosiery King, as a model for business savvy. His lessons: Pound the pavement, work hard, be the pioneer, and be ready for turbulent times.

Learn how Schwartz mastered the “single sponsor” redirect with what arguably is the largest collection of body part domains on the Web. See how he secured iReport.com – and then watched as CNN banked on this precious brand – BEFORE ensuring the domain was available, leading to $750,000 in Schwartz’s pocket.

More pointedly, though, CNN validated Schwartz’s belief that the Internet is the global soapbox (potentially for 6.5 billion people today), and that Madison Avenue continues to watch as the ship sails farther to sea – as evidenced by No Fortune 500 Executives in his audience tonight.

Are .cc and .mobi good buys? Those may be right for you, he says, but the Schwartz Gold Standard in tough times remains the dot-com. To wit, he’s sold fewer than a dozen domains (“never at a reasonable price”) – yet has made millions in the process.

Discover a candid portrait of a man influential enough to have pioneered a multi-billion dollar industry and created TRAFFIC, its largest trade show where millions in deals have transpired on the tradeshow floor and between-session bio breaks, but humble and thoughtful enough to be considered a mentor to many domaining “competitors.” He’s a man awed by the iPhone, intrigued by his first Apple, struck by the energy emanating from The Apple Store – but stumped at why other companies can’t seem to emulate the model.

If Rick teaches anything at all to those who’ll listen, it’s that patience, timing and self-confidence, and a dash of respect for the pioneers like Gates, Jobs and Dell who push the edge and exhibit the Lost Art of Leadership and Vision – are key to success in the turbulent times ahead. In today’s age, Schwartz isn’t laughing all the way to the bank. He’s bigger than the bank. Listen to learn why…

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Recorded on March 24, 2009