Rob Grant walked away from a dream job on Madison Avenue to New York’s Adirondack Mountains. Problem was, he had no job waiting for him. “We happened to get lucky because we hit that market just as the Adirondacks were starting to be rediscovered,” Grant said. From there, skill, moxie and fortitude took over. As the region became popular to people from New York, New Jersey and Boston, Grant pioneered real estate domaining with AdirondackRealEstate.com, for example. His work transformed the industry. In this compelling Webinar, discover how Grant’s Madison Avenue pedigree and astute awareness of the emergence of domains created franchises – from (just about any city in the world) RealEstate.com to (fill in the blanks) RecessionProof.com – that dominate the Web and drive serious bottom line revenues. “I knew that generic domains representing an industry would own a brand,” he says. “Good domains would take on huge value.”

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Recorded on February 18, 2009