Thursday, February 12th, 2009...2:00 pm
Skip Hoagland: Powerful Brands = Profitable Results

Print travel guide publisher Skip Hoagland had a vision when he spent $10,000 on MyrtleBeach.com back in the 1990s: To put his magazines out of business. Today, Hoagland is an Internet geo kingpin who follows four simple rules: Work hard, stick to .com, partner with and reward the best designers, developers and business managers out there, and forget PPC and only sell ads direct. Gunning for Google and luring classified ads from newspapers with salemen’s feet on the street in every geo market he owns, listen as Skip tells the tale of turning MyrtleBeach.com into a million dollar-a-year ad powerhouse – and growing his geo business into a global behemoth of over 2000 developed Internet brands.
Discover Hoagland’s path to profitability on such properties as Fishing.com, Shooting.com, OutdoorFurniture.com, Atlanta.com, HiltonHead.com and Charleston.com. As well as worldwide sites such as Buenosaires.com, Cuba.com, Edinburgh.com and Geneva.com.
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Recorded on February 11, 2009



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