CASTELLOS MAP PATH TO GEODOMAIN & DEVELOPMENT FUTURE

Michael and David Castello have a simple solution to domain success – and it isn’t pay per click or parked pages. It’s monetization and development. The brothers – co-founders and principals with Castello Cities Internet Network Inc., discussed their perspectives on geodomains (they launched and lead the category), development (PalmSprings.com and the recent Bullion.com), why search remains vital (they use SubmissionWizard to submit to 1,000 engines), why the “power shift” in the market is healthy for domaining, and how optimism is a must-have business philosophy. “Good domains are Internet beachfront real estate, the real estate of the New Economy,” Michael said. “There’s real opportunity to survive and thrive.”

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Recorded on December 8, 2008